YOXO: a fun, new building set made from sustainable materials and designed to inspire creativity in everyone. Robots, owls, race cars, flowers, dragonflies, swords…all can be built out of the Y, O and X links along with cardboard tubes and cereal box pieces. Working with the founder and creator, we helped design product details and packaging with a bold visual language that can hold its own against mighty competitors, while appealing to parents looking for an eco-friendly, creative toy. It’s bright, bold and fun. Destined to expand to many more inventions, in toy stores now!