The sales piece was developed to create interest and sell advertising air-time for an award show that was in the very early stages of development. The challenge: to sell an exciting event without all the exciting details. The solution: various details that can be updated as more information becomes available; for example, the actual date of the event was circled on the tipped-in calendar, the host’s name was added to the ‘Hello My Name Is’ sticker when those were actually confirmed. The viewers feel as if they’ve been let in on an exciting secret about to happen.