The University of Minnesota sponsored a conference marking the 100th year anniversary of the publication of Freud’s, Interpretation of Dreams. The conference provided a forum for discussing and commemorating the theories raised by this book. Each dream/poster can be interpreted on its own, or put together with the other two for further interpretation. The three posters were used as a banners around campus and were also mailed out as the invitation to the conference. The call for papers was sent out to academics and Freud scholars for potential lectures and presentation topics. The illustrations are open to interpretation. The ID became the identity for the program.