Concept, name generation and brand development for Target’s private label brand of luggage and travel gear. Worldbound is Target’s mid-to-higher price-point luggage brand. Its core demographic is the seasoned traveler, world traveler and working professional. The airline ticket visual language informs this design and lets the guest know this luggage can stand up to the rigors of world travel. The icons included in the hangtag are used on all of Target’s luggage–across all price-points, enabling consumers to compare the different features across all available luggage.