![VdayBookProductDisk2](http://wdw.com/wp-content/uploads/2014/03/VdayBookProductDisk2.jpg)
![VdayShirts2](http://wdw.com/wp-content/uploads/2014/03/VdayShirts2.png)
![VdayTags-3](http://wdw.com/wp-content/uploads/2014/03/VdayTags-3.png)
Target asked us to define Valentine’s Day: color palette, typefonts, patterns and graphics and application ideas. The graphics were then compiled into a style guide booklet and companion CDs that were used by Target buyers and vendors, in-house designers, as well as outside design resources, to create everything from t-shirts and bath products to signage and fabrics. The graphics go beyond sticky sweet sentiments and were used to create a strong, singular look for the holiday throughout the store and the weekly circular, across all departments, from home accessories and stationery to men, women and kids.
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