Style Stretch is a line of fun and fashionable printed rubber band belts. The  belts needed a protective package (oily fingers stain the belt) that would be dramatic and display the belt with lots of shelf appeal in the highly competitive gift market. The S that appears to float almost magically reinforces the name while highlighting the art on the belt. The tubes are stackable and economical (one tube works for all of the different belts). In addition to designing the packaging, we also developed graphics for the belts and created collateral materials, such as the product poster which serves as a catalog.