Merchandising for Sophia Graydon’s cotton basics store-within-a-store concept.
What does one do after creating Mrs. Meyer’s and Caldrea (successful aromatherapeutic cleaning brands) and selling it to a larger group? For Monica Nassif, it was obvious, create a luxury sleepwear line. We were honored to once again be working with Monica in building her new brand, Sophia Graydon. Sophia Graydon believes that elegance is a 24-hour affair from dusk to dawn. Using that as our guide, we created a brand language that is elegantly simple with high priority given to the pristine design details, materials, and manufacturing. Adding up to a sumptuous experience, from ordering to receiving, your exquisitely packaged garment.
Merchandising for Sophia Graydon’s cotton basics store-within-a-store concept.
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