![boxbag](http://wdw.com/wp-content/uploads/2014/01/boxbag.jpg)
![buscardstation2](http://wdw.com/wp-content/uploads/2014/01/buscardstation2.jpg)
![webpage](http://wdw.com/wp-content/uploads/2014/01/webpage.jpg)
![hangerimagefeature](http://wdw.com/wp-content/uploads/2014/01/hangerimagefeature.jpg)
![merchandise_unit](http://wdw.com/wp-content/uploads/2014/01/merchandise_unit.jpg)
Merchandising for Sophia Graydon’s cotton basics store-within-a-store concept.
![FINAL_LOGO](http://wdw.com/wp-content/uploads/2014/01/FINAL_LOGO.jpg)
![alternatelogos](http://wdw.com/wp-content/uploads/2014/01/alternatelogos.png)
What does one do after creating Mrs. Meyer’s and Caldrea (successful aromatherapeutic cleaning brands) and selling it to a larger group? For Monica Nassif, it was obvious, create a luxury sleepwear line. We were honored to once again be working with Monica in building her new brand, Sophia Graydon. Sophia Graydon believes that elegance is a 24-hour affair from dusk to dawn. Using that as our guide, we created a brand language that is elegantly simple with high priority given to the pristine design details, materials, and manufacturing. Adding up to a sumptuous experience, from ordering to receiving, your exquisitely packaged garment.
Merchandising for Sophia Graydon’s cotton basics store-within-a-store concept.
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