Siren and Gypsy
Private label fragrances
Siren and Gypsy are two sophisticated and alluring fragrances from a boutique perfumery. The two women who founded the company each created their own signature scents. The scent name and female icon depict the personality and attitude of each woman: one sweet, one sassy, both sexy. The bottle is suspended dramatically within a gold-lined box, creating a mysterious hovering effect. The goldleaf interior of the package captures light and reflects it back onto the female icons, making them appear to glow. It’s a peepshow in a bottle, with the peephole label on the face of the bottle revealing the Siren mermaid and Gypsy fairy through the glass and the liquid.