WDW called on radio’s iconic history to instantly communicate Shout’s originality and commitment to radio. We caricatured the owners as amiable vacuum tubes. Multicolored letterhead–reminiscent of Hollywood script revision pages–features various radio dials. We also created an “Ooh, what’s this?” CD mailing package. The perforated business cards feature both of the owners on a single card doing twice the work in a single handshake. Materials and font choices prove oddly familiar and yet, new. Happy radio guys.