What you put on your hair affects your skin. It rinses down your back and body. Touches your face. Hits your hairline. Brushes your shoulders and chest. Lays on your pillow. And if it contains irritating or pore-clogging ingredients, it can cause issues for your skin. Harvard-trained dermatologist Dr. Iris Rubin experienced the problem firsthand when she noticed she was breaking out after salon visits. After digging into ingredient lists, she learned that even high-end, natural, and organic hair products often contain skin irritants and pore-cloggers. Dr. Rubin knew there had to be a better solution—why should people have to sacrifice their skin for their hair? Soon, SEEN was born: the first-ever line of skin-caring hair care.
The packaging we developed for SEEN uses layered, semi-translucent skin tones to express the concepts of transparency and interconnection and help consumers make the unfamiliar link between haircare and healthy skin. A big, bold logo acts as a framing device across multiple brand expressions: packaging, shipping boxes, an e-commerce website, stationery, swag, and more. It’s a strong, flexible system built to grow with the company and support its founder’s mission: to help people look good, feel great, and find the confidence to be SEEN.
We had many wonderful collaborators on this project. Thanks to Julie Kucinski for strategy and writing, Kellie Schneider for web design and development, Ken Friberg for photographing the project, and Franklin Press for producing the shipping carton. Extra special thanks to Kaufman Container for their persistence, diligence, and attention to detail in producing the product packaging.
Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101