![Fencejumper-group](http://wdw.com/wp-content/uploads/2017/06/Fencejumper-group2.jpg)
![Fencejumper-detail_front_3](http://wdw.com/wp-content/uploads/2017/06/Fencejumper-detail_front_31.jpg)
![RockFilter Distillery Branding by Werner Design Werks](http://wdw.com/wp-content/uploads/2017/06/very-independent_back-labels.jpg)
![fence_jumper2up](http://wdw.com/wp-content/uploads/2017/06/fence_jumper2up.jpg)
![Giants](http://wdw.com/wp-content/uploads/2017/06/Giants1.jpg)
![back_label_and_grain](http://wdw.com/wp-content/uploads/2017/06/back_label_and_grain.jpg)
![very-independent](http://wdw.com/wp-content/uploads/2017/06/very-independent1.jpg)
![Giants-detail_neck_1](http://wdw.com/wp-content/uploads/2017/06/Giants-detail_neck_1.jpg)
![RockFilter Distillery branding and packaging by Werner Design Werks](http://wdw.com/wp-content/uploads/2017/06/giants_detail_3up3.jpg)
![back_labels](http://wdw.com/wp-content/uploads/2017/06/back_labels5.jpg)
![Giants-detail_front_3](http://wdw.com/wp-content/uploads/2017/06/Giants-detail_front_32.jpg)
![RedRider_StonesThrow](http://wdw.com/wp-content/uploads/2017/06/RedRider_StonesThrow.jpg)
![rockfilter_web](http://wdw.com/wp-content/uploads/2017/06/rockfilter_web.gif)
![RFboxes_with-bottles](http://wdw.com/wp-content/uploads/2017/06/RFboxes_with-bottles.jpg)
RockFilter is an organic farm distillery in Spring Grove, Minnesota. RockFilter’s founder and head distiller, Christian Myrah, is a fourth-generation Spring Grove resident whose ancestors helped found the town. Christian raises all the organic grains for RockFilter’s small batch spirits on his 350-acre family farm.
Behind every variety of RockFilter whiskey, there’s a Spring Grove story. Giants of the Earth Bourbon features a photo of Christian’s great-grandparents; Fence Jumper was inspired by a rogue contingent of local livestock. An embossed, foil-stamped gold rock partially obscures the images on the front labels, while the back side of the label is printed with a story which reveals itself as the bottle is emptied. The same screen printed bottle is used for all of RockFilter’s products; we chose it for its unpretentious, broad-shouldered shape. Each bottle is individually signed and numbered, and the whiskey’s proof is also hand-written and applied as a separate label. These elements add handcrafted authenticity, but also enable the client to variably age and proof their whiskey. The final result is a packaging design that’s as hardworking as the people behind the brand and as premium as their award-winning product.
We worked with writer and strategist Julie Kucinski to bring RockFilter’s voice to life. Packaging photography by Ken Friberg.
© 2024 Werner Design Werks