The custom Nick at Nite watch was a promotional gift given to special partners, advertisers, friends, etc.
Nick at Nite
A media kit sent to potential advertisers promoting the Nick at Nite program line-up for the year. Because Nick at Nite programming is acquired, syndicated programs needed to use existing promotional imagery or video stills pulled from the shows, not always ideal source material. We commissioned an artist, that we sourced out of the local phone book, to do oil portraits of some of the main characters. The people at Nickelodeon loved the portraits so much they commissioned the same artist to do large scale oil paintings of Mary Tyler Moore, Dragnet and others to fill the hallways of their corporate headquarters. We created the Nick at Nite media kits for two consecutive years.