Lab Rat is a breeding ground for ideas. A place where studies, in collaboration between creative minds, cultural scientists and business leaders, are ongoing in order to develop and build ideas. This deluxe introduction kit is sent to the “Alpha Rats” (the preeminent participants) and is filled with a variety of items to help stimulate and inspire the creative thought process. The brochure booklet is attached to the cover of the deluxe kit and functions as a standalone piece that is sent out to the standard “Lab Rat” and the “R&D Rat.”