WDW developed the branding and packaging for Dreamgard, an innovative new overnight mouthguard for preventing bruxism (teeth grinding). The branding is relaxed and soft with a muted color palette, but still conveys a sense of medical professionalism and expertise. The goal was to merge cosmetic and beauty visual language with the expertise of the medical industry. Intended as a direct-to-consumer product, the packaging system is designed to clearly communicate the steps in the process allowing the average in-home user to achieve a perfect fitting mouthguard.