Image is everything in the model and talent business. We worked with Caryn to create an updated brand system that was fashion aware, yet classically timeless. We created distinctive look-books for showcasing the Caryn models and talent. Each look-book is divided into three categories–men, women and children–and fit into a memorable and tactile slipcase, helping them to stand out in the digital age. The format for the books was so successful we utilized it for a second set of look-books the following year.
The models were presented as people of “true beauty,” an exemplary collection of models, beautiful inside and out. “A thing of beauty is a joy forever.”
This look-book presented the models as examples of “good form.” Good form isn’t just the result of good genes; but, rather, cultivated in the mind, body and attitude. Good form never goes out of style.
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