Archer Farms

Target Private Label Foods

Branding and packaging concept for Target’s private label, commodity food products, Archer Farms. The goal was to create a packaging system that is fresh, clean and versatile enough to fit across a variety of products and have a familiarity to the consumer within the category, not to redefine the category. New and refreshing, but still comfortably familiar.

Werner Design Werks
1229 Payne Ave
Saint Paul, MN 55130

(651) 291-2660