Antenna specializes in working with clients in the creative industry. They came to us for a brand identity system that would help establish them as a solid, trustworthy and knowledgable creative resource and partner for developing and expanding businesses. They wanted an identity system that would resonate with large corporate clients as professional, but stand apart as original and innovative (in other words, not scary). The logo represents shared creative vision, finely tuned to business needs. Production details like engraving, hefty business cards and custom envelopes are all cues that this is not your typical recruiting or employment agency, but a much more valuable resource.
Antenna uses this capabilities piece, both printed and in digital form, as an introduction to potential clients; it’s the beginning of a conversation. Simple infographic style illustrations help to convey the attitude and philosophy of Antenna without client specifics, which are part of the verbal conversation and are unique to each client conversation.
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