The engraved, non-standard sized business cards on extra thick stock let potential clients know that they’re dealing with photographers who understand the importance of details.
Rat Race Studios
Our friends at Rat Race Studios (now rebranded as Ken Friberg Photography Studio) run a full-service photography studio, shooting everything from still life and product shots to fashion and video. We wanted to create a mark for them that’s was as sophisticated and multi-faceted as their work, something that would be easily identifiable whether it’s being used as a watermark on a photo or spray painted on the side of equipment cases. We used the facing Rs to create a balanced maze-like shape. Do the Rs have a slightly rat-like quality to their pointy noses? Maybe. Are the Rs vaguely reminiscent of tripods and lighting apparatuses? Perhaps. Like good photography, there are some things left open to interpretation.