It's always nice to see a friendly face

Our client, John Oleson, is an electrical engineer who also has an extensive background in sales and client services. When John launched his business, Oleson Sales, his focus was on electronics equipment, but he wanted an identity that could scale to other industries as his company grew. With its diacritical marks, the logo we designed serves as a pronunciation clue for John’s somewhat unusual name—it’s pronounced Ol-uh-son, not Ol-son. The two Os, the L, and their diacritical marks break out into a secondary, smiling logo, which provides a touch of levity and literally serves as the company’s face on social media. Letterpress printed on bright yellow Colorplan paper, the stationery system is bold, tactile, and impossible to miss. Thanks to Nomadic Press for its letterpress work, and to Ken Friberg for photographing this project.









Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101

(651) 291-2660