The core product line started with two fragrances and has expanded to 17 fragrances, all inspired by Thelma’s midwest garden.
Mrs. Meyer’s Clean Day
Aromatherapeutic Household Cleaners
Werner Design Werks had the amazing opportunity to work with Monica Nassif to build Mrs. Meyer’s Clean Day from the ground up. Mrs. Meyer’s Clean Day is a line of aromatherapeutic household cleaners. The brand vision was as clear as the skies of Iowa. They’re no-fuss, no-frills, hardworking products with the added bonus of smelling fabulous. The products, as well as the brand story and name, are inspired by the founder’s mother, Thelma A. Meyer, who resides in Granger, Iowa. With scents that are inspired by a midwest backyard garden, and products that are chock-full of plant-derived ingredients and essential oils, they work like the dickens on daily dust and grime. If you want to get to know Thelma and the brand a bit more, visit the Case Study page.