Take a deep breath and X•Ale. A new product in the up-and-coming beverage category of stress antidotes, X•Ale is a premium, high-quality, great-tasting drink that improves mental focus and minimizes stress. While a regular energy drink can make you jumpy and unfocused, X•Ale improves clarity. With this in mind, we worked to create an elegant brand language that sets itself apart from the chaos of energy drinks, alcohol, juice, and soda. The final design is clean, bold, and simple and the bottle feels remarkably comfortable and sensuous in the hand.

Chill to drink, drink to chill.