Target Halloween 2001 Style Guide

The trend and style development for Target Halloween 2001. This included a sophisticated retro color palette, a friendly cast of ghoulish characters and a variety of patterns and graphics used to create everything from pajama fabrics and t-shirts to signage, paper cups and for the first time Target did an animated Halloween TV spot. All the pieces were supplied in a style guide book and on an accompanying cds. The books were distributed to Target buyers, vendors, in-house designers and other agencies to create the multitude of final products. The Halloween program was so successful for Target that it set the bar for Halloweens to come.

Client: Target Corporation