Target Valentine's Day 2003 Trend Development

Target asked us to define Valentine's Day 2003: color palette, typefonts, patterns and graphics and application ideas. The graphics were then compiled into a book and companion CD's that were used by Target buyers and vendors, in-house designers as well as outside design resources to create everything from t-shirts and products to signage and fabrics. The graphics go beyond sticky sweet sentiments and were used to create a strong, singular look for the holiday throughout the store and into the weekly circular, from home accessories and stationery, to men and women and kids'.

Client: Target Corporation