A Good Day for Soup

The cookbook is warm, inviting and friendly, in keeping with the tone of the writing and with the notion of soup as a comfort food. The tomato red color band and script type on the cover hints at a famous soup icon and makes the book easily identifiable from across the store. The playfulness is kept to the less-essential divider and intro pages so that the recipe pages remain easy to read and use. We found out years later that the cover created quite a stir at the publisher because it didn't show any food on the cover-but it continues to be a very good seller for them.

Client: Chronicle Books