Skwish

This baby toy package proposed redesign allows the customer to see and interact with the toy, while still protecting it. The package itself becomes entertaining. Sold primarily in boutique toy stores, not big box retailers, Skwish is often purchased as an adult gift as well as a baby toy (Ally McBeal had one on her desk... oooo). The package needed to accommodate a lot of copy in several languages so we, along with the writer Jeff Mueller, made it as fun as possible. Skwishy! Skwashy! Oh my goshy!

Client: Manhattan Toy