Mohawk 50/10 plus Mother Goose

Did you know that the famous Mother Goose rhymes didn't really begin until they were committed to paper? This seemed like a perfect angle to promote Mohawk's 50/10 plus line of paper. We culled through and researched many well-known and some not-so-well-known rhymes and realized they were all a little absurd and sometimes rather frightning. But rather than be exceedingly politically correct and rewrite them, we asked 34 young designers from around the world to give their comments on10 rhymes and we provided a bit of history, giving additional depth to the paper promotion and hopefully a life beyond the office. This is a modern Mother Goose for today.

Client: Mohawk Paper Company