Mohawk Satin 2.0

Printers are the primary audience for this paper promotion, and to a lesser extent, designers. The focus is on the importance of good communication between a printer and a designer, and that what may seem perfectly clear to one person is completely muddled to another. We used commonly used descriptions and demonstrated the different interpretations while showing how well Satin 2.0 prints. We even showed how even the word "satin" can conjure up different images: satin pillows, Satin Doll by Duke Ellington, satin jackets…

Client: Mohawk Paper Company