Joanie Bernstein

Joanie was our first client oh-so-many years ago. This was her first identity and business paper system that started the look of the entire brand for the next 14 years. We were inspired by the scrappiness of doing things on a tight budget. This led us to the office supply store for existing things we could then customize for her, which became the vocabulary of her brand. The printed packing tape has served her (and other clients) well in getting the most bang for their money.

Client: Joanie Bernstein, Art Rep