College of Visual Arts

The College of Visual Arts is an intimate art college in St. Paul that has a long history of tradition with a focus on solid foundation art studies. The identity system was created to reflect this tradition, and the solid educational curriculum in a design that is modern and yet timeless. We worked with the idea that a rectangle represents many things in art: an easel, a canvas, a camera viewfinder, paper, a window.

Client: College of Visual Arts