Wert & Company Inc. Ad Campaign

The ampersand links the brand of Wert & Co. to the emotional world of the creative person in the job market. Graphically, Wert & Co. acts as a lens through which job market complications are seen and resolved. The ampersand isolates a distinct point of view and helps you wind up in the right place: a job, and beyond that, a frame of mind. The note of ambiguity on the edges makes the ads more real-life, less a part of the shinyhappypeople world that marketing typically imposes.

Client: Wert & Company, Inc