Wert & Company Inc. Ad Campaign

In the ad campaign we developed with Peter Wegner for Wert & Co. Creative Recruitment, the ampersand is a linking device. It links the Wert & Co. brand to the emotional world of the creative person in the job market. In the ads the reader is invited to LISTEN & DREAM & LOOK & OPEN & LOVE. It's a classic advertising "call-to-action" except that there's no product, per se. The action is not down on the car lot, it's inside you. It's your own intuition. The copy is simple, direct and emotional. The type is syncopated and percussive. You assemble and reassemble the thoughts. Implicitly, you are being asked to pay attention to your own process in reading the ad.

Client: Wert & Company, Inc