Worldbound

Concept, name generation and brand development for Target's private label brand of luggage. This is an upper-price-point luggage at Target. Its core demographic is the seasoned traveler, world traveler and working professional. The airline ticket visual language informs this design and lets the guest know this luggage can stand up to the rigors of world travel. The icons included in the hang tag are used on all of Target's luggage - enabling consumers to compare the different price points and features.

Client: Target Corporation