Joanie Bernstein Promotion

The large tabloid format of this promo, sent to art directors, designers and art buyers, shows the beauty of the illustrators' work at a large size in the world of postcard promotions. This is an extension of Joanie's identity system which allows her to have a brand distinct from her illustrators. The corrugated folder serves as protection for mailing and can be used to store this and the subsequent promotions from Joanie.