Cheetah Valley Wine

This imported South African wine label conveys a sense of adventure, discovery and romanticism. It’s like a page torn from a travel journal, capturing a particularly special moment of the journey. Due to the fact that South Africa is not recognized by most U.S. consumers as a grape growing region, the label and mystery surrounding it had to work hard to create interest and sales. Five percent of the sales are given back to the Cheetah Conservation Fund in S.A.

Client: Rafiki Wine