10 Cane Point of Sale10 Cane is a luxury rum with the underlying position of Alchemy, the mixing of elements to create something new. The elegant and classic crest mixes with the irreverent placement of the label; the raw beauty of Trinidad mixes with the sophistication of France; 10 Cane rum mixed with your favorite base, it’s the redemption of the classic cocktail. Having developed the brand and packaging the point of sale display built on the brand language. We wanted to stay clear of the typical photoshopped sexy bottle image with mood lightling that so often appears in the liquor store environment. Since the real bottle is right there at point of sale we didn’t find it necessary to give you a photo of a bottle as well. The POS display remains true to the brand and is clean and sophisticated. |
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