10 Cane10 Cane is a new luxury rum made for mixing top quality rum cocktails, mmm.... We were introduced to the yet unnamed project by Fallon Brand Consulting with the underlying position of Alchemy, the mixing of elements to create something new. The elegant and classic crest mixes with the irreverent placement of the label; the raw beauty of Trinidad mixes with the sophistication of France; 10 Cane rum mixed with your favorite base, it’s the redemption of the classic cocktail. The crest was developed from lots of rough sketches and much research into symbolism and then redrawn by Jack Molloy. The glossy orange label is a strong identifying piece of the brand, by overlaying it on photography or unusual art pieces they instantly become part of the 10 Cane brand language. |
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