RockFilter Distillery

Liquid Gold

RockFilter is an organic farm distillery in Spring Grove, Minnesota. RockFilter’s founder and head distiller, Christian Myrah, is a fourth-generation Spring Grove resident whose ancestors helped found the town. Christian raises all the organic grains for RockFilter’s small batch spirits on his 350-acre family farm.

Behind every variety of RockFilter whiskey, there’s a Spring Grove story. Giants of the Earth Bourbon features a photo of Christian’s great-grandparents; Fence Jumper was inspired by a rogue contingent of local livestock. An embossed, foil-stamped gold rock partially obscures the images on the front labels, while the back side of the label is printed with a story which reveals itself as the bottle is emptied. The same screen printed bottle is used for all of RockFilter’s products; we chose it for its unpretentious, broad-shouldered shape. Each bottle is individually signed and numbered, and the whiskey’s proof is also hand-written and applied as a separate labelThese elements add handcrafted authenticity, but also enable the client to variably age and proof their whiskey. The final result is a packaging design that’s as hardworking as the people behind the brand and as premium as their award-winning product.

We worked with writer and strategist Julie Kucinski to bring RockFilter’s voice to life. Packaging photography by Ken Friberg.

Fencejumper-group

Fencejumper-detail_front_3

RockFilter Distillery Branding by Werner Design Werks

fence_jumper2up

Giants

back_label_and_grain

very-independent

Giants-detail_neck_1

RockFilter Distillery branding and packaging by Werner Design Werks

back_labels

Giants-detail_front_3

rockfilter_web

RFboxes_with-bottles

Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101

(651) 291-2660
info@wdw.com