It was important to find the right balance between the sophistication of the cocktail and the founder’s passion for Manhattan Beach with its relaxed, laid-back beach lifestyle. With these considerations in mind, we presented several different directions, each one emphasizing these qualities to varying degrees, as well as different aspects of the brand. One shows a famous MB landmark and leans more toward a premium spirits bottle, while another one with its bold iconic wave and surfer is definitely more beachy. Leaves and a large droplet play up the natural juice element of the product, as does a hummingbird which reminds us to savor every minute. The unexpected beautiful, natural, coral color of the liquid was a significant aesthetic element in all the design directions.