Joanie Bernstein Artist Promo

Art for Sale

Joanie Bernstein, an independent illustration rep, is one of our longest-running clients—WDW has worked with Joanie on her branding and promotional materials for more than 25 years. One of the hallmarks of a Joanie Bernstein piece is its materiality: when we design for Joanie, we always choose tactile, utilitarian materials to reflect her hardworking ethos and no-nonsense approach. For this promo, we designed a series of small saddle-stitched books—one for each of Joanie’s artists—and mailed the books out in heavyweight, screen-printed ziplock bags to thousands of designers, art directors, and art buyers. We heard from more than a few of them that the piece stood out for its thoughtful, unexpected design: exactly the reaction we (and Joanie) were hoping for.

 

 

joanie_promo Joanie Bernstein artist promotion designed by Werner Design Werks covers_laura_liedo laura_liedo_spreads pull_quote_1 covers_nick_lu poster_folded_nick-lu covers_molly_jacques molly_jacques_spreads covers_elvis_swift elvis_swift_spreads pull_quote_2 covers_stan_fellows stan_fellows_spreads covers_wacso wacso_spreads covers_john_tomac poster_folded_john-tomac

 

Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101

(651) 291-2660
info@wdw.com