Green Monkey is a moderately-priced alternative to the deluge of super premium rums on the shelf. Atomic Brands wanted to capture the consumer who would purchase a party rum, but still wanted quality taste.
A standard, inexpensive bottle was sourced, which allowed more of the price of the product to go into the rum itself. We developed several brand directions that balanced the quality of the product with the fun, mischievous character of the monkey. The goal was to create an iconic brand that consumers would be enticed to pick up and, ultimately, purchase.
Life’s always swinging with the Monkey!
Several monkey personalities were explored; with the goal of creating an icon with the correct balance of fun and quality.
Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101