Since 1919 Cabot – a farmer owned co-operative – has been producing the country’s purest, farm fresh, healthy, award-winning dairy and cheese products. Now they’re taking this farm-to-table goodness and creating over the top delicious and indulgent Triple Cream premium yogurts. As with all Cabot products, our goal was to communicate Cabot’s authentic heritage and build on the “modern rustic” aesthetic that’s synonymous with the brand: beloved plaid, simple but tasty flavor icons & farm family messaging. Adding in creamy indulgent colors and a script font reminiscent of a vintage dairy vernacular. We incorporated a modified Cabot logo we created and like to call the “free-range” logo. Same barn, same letterforms, simply set free to roam the rolling hillsides of Vermont.
Don’t tell Cabot, but we would have worked on this project just for product samples – the yogurt is so dang tasty. Go ahead and treat yo’ self. Thank you to photographer Ken Friberg for these tasty pics, sorry for the mess.
Werner Design Werks
147 East Tenth Street
Saint Paul, MN 55101