Who doesn’t feel, at one time or another, as if everything has already been done, there are no good ideas left. In our visually saturated world of Pinterest and Instagram, it’s hard not to feel that way. For the AIGA Minnesota Design Show call for entries, we decided to put that statement–or rather challenge–out front as an enticement to enter the show. Our hope was, of course, to be proven wrong with the exhibition of selected work. And we were. Long live ideas! The campaign included a series of postcard mailings, email blasts and a final show book.