After the branding was finalized and the product was in production, Moët Hennessy enlisted the services of Mother in NY for grassroots advertising and event planning. We spent time with Mother’s team providing background and the brand story. We worked on several pieces directly with Mother, such as the 10Cane launch kit that serves both sales and media needs with interchangable spreadsheets.
Remaining true to the 10Cane brand and avoiding the often over photo-shopped, sexy model with bottle shot, the point of sale display lets the actual product and bottle be the star. Along with in-store POS and merchandising pieces, we designed several window concepts that were rolled out across New York City, from simple banners to more involved large windows.